Tuesday, May 25, 2010
Zappos Online Pricing Goof Shows E-commerce Gone Awry
Amazon.com unit Zappos, which sells shoes, clothes and other items online, made a big costly error recently that goes to show why paying attention to technology and e-commerce is important for a business of every size.
In a blog post, Zappos said a pricing engine mistake at its web site allowed all items on the site to be no more expensive than $49.95 for six hours early Friday morning. That tech glitch cost the firm about $1.6 million.
No need for customers to worry. Zappos said it would honor all purchases made during the online pricing goof.
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