The Federal Trade Commission offers a handy checklist for business owners to review when considering if they are "consumer-friendly" for international electronic commerce:
Do You Clearly Disclose on Your Web Site
About You
What kind of business you operate
Your physical business address
About the Sale
What you are selling
A list of total costs you'll collect from the customer and the currency used
Restrictions or limitations on the sale
Warranties or guaranties associated with the sale
Estimation of when the buyer should receive the order
Details about convenient and safe payment options
About Consumer Protections
Your return policy
Where a customer should call, write or e-mail with complaints or problems
The opportunity for a customer to keep a record of the transaction
Your policies on sending unsolicited e-mail solicitations to customers, including an option for consumers to decline these offers
Information about dispute resolution programs your company participates in
Do You Use Fair Business, Advertising and Marketing Practices
Do you provide truthful, accurate and clear information on your web site
Can you back up the claims you make about goods and services
Do you disclose who is sponsoring an ad if it's not otherwise clear to consumers
Do you respect consumers' choices not to receive e-mail solicitations
Do you take special care when advertising to children
Do You Use Fair Information Practices Including
Notice to consumers about information collection practices, such as personally identifiable information
Choices about how personally identifiable information is used and whether it is shared
Procedures to ensure accuracy
Security measures appropriate to the transactions on your web site
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